We have created this privacy statement in order to demonstrate our firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with this web site. We hold the privacy of your personal information in the highest regard. The following discloses our information gathering and dissemination practices for this website.

We recognize the importance of protecting your privacy and our policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site. This policy will be continuously assessed against new technologies, business practices and our customers’ needs.

What Information Do We Collect?
When you visit this web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.

1. Personal Information You Choose to Provide
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

2. Web Site Use Information
Similar to other commercial Web sites, our Web site utilizes a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and web server log files to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing the products and services you requested, to monitor the use of the service, our marketing and promotional efforts and improve our content and service offerings, and customize our site’s content, layout, services and for other lawful purposes. These uses improve our site and better tailor it to meet your needs.

Furthermore, such information may be shared with others on an aggregate basis. Personally identifiable information or business information will not be shared with parties except as required by law.

Occasionally, we may also use the information we collect to notify you about important changes to our Website, new services, and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us.

What Are Cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a Web site, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each web site can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. Browsers are usually set to accept cookies. However, if you would prefer not to receive cookies, you may alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our site will not function as effectively when viewed by the users.A cookie cannot retrieve any other data from your hard drive or pass on computer viruses.

How Do We Use Information We Collect from Cookies?
As you visit and browse our Web site, the site uses cookies to differentiate you from other users. Cookies, in conjunction with our Web server’s log files, allow us to calculate the aggregate number of people visiting our Web site and which parts of the site are most popular. This helps us gather feedback to constantly improve our Web site and better serve our clients. Cookies do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.

IP Addresses
IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.

Sharing and Selling Information
We do not share, sell, lend or lease any of the information that uniquely identify a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested.

What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. We may also disclose account information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service or to protect the safety of our users and the Public.

What About Other Web Sites Linked to Our Web Site?
We are not responsible for the practices employed by Web sites linked to or from our Web site or the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.

Please remember that when you use a link to go from our Website to another web site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other web site, including web sites, which have a link on our Website, is subject to that Web site’s own rules and policies. Please read over those rules and policies before proceeding.

Your Consent
By using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to amend this privacy policy at any time with or without notice.

A Special Note About Children

Children are not eligible to use our services unsupervised and we ask that children (under the age of (21) do not submit any personal information to us. If you are a minor, you can use this service only in conjunction with permission and guidance from your parents or guardians.

Acquisition or Changes in Ownership

In the event that the web site (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.

Policy Modifications
We may change this Privacy Policy from time to time. If/when changes are made to this privacy policy, we will email users who have given us permission to do so. We will post any changes here, so be sure to check back periodically. However, please be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us under this Privacy Policy in a manner that is materially inconsistent with this Privacy Policy, without your prior consent.

Crush Brand Lab is your freelance creative wine marketing and special events team.

For more information about our wine branding services or to request a quote for your event, please send us a note.

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Here is what some of our clients are saying.

“In 3 hours I learned more from Crush Brand Lab about the world of wine than I did in a semester long class in University.
Engaging, dynamic and a one of a kind experience.”
Garnet, BLITZ, Vancouver

“Your team redefined Best in Class for the re-launching of our brand. Your team masterly combined the business need, tactics and spirit. The venue was well planned out and at the end of the evening there was no doubt in my mind that our organization was motivated and would be able to tell a very compelling brand and winemaking story.”
Andrew Peller Ltd., Niagara

“I will never hold my wine glass with my two hands grasped tightly around the cup-part again. For this girl, it’s now by the stem only! In just a few fun hours, Ladawne and Pam taught me where I needed to pull my wine-loving socks up. And where I could let my wine-loving hair down. I love these ladies!”
Mary-Jo, Ink, Vancouver

Bringing brands to life.

Providing 20+ years of marketing, wine knowledge and project and event management experience to our clients. Crush Brand Lab provides engaging, consistent and relevant brand experiences that build increased awareness, customer loyalty and sales.

WHAT DO WE OFFER?

Brand Development
We create unique events and engagement opportunities that help build and tell your brand story.

• Branding and identity development
• Brand strategy and management

Brand Experiences and Events
We connect your brand story and product portfolio to your customers, media and industry partners.

• Brand building and product launches
• Public and media relations
• Experiential marketing
• Communication and leadership
• Media events, trade shows and festivals
• All aspects of event direction, execution and management
• Relationship management

Creative Marketing and Sales Tools
We create unique and approachable materials for consumer, media and sales team touch points.

• Creative direction
• Promotional tools and communication packages
• Social media

Please contact us for a quote on our wine marketing services.

Founding partners in crime.

Crush Brand Lab is Ladawne Shelstad and Pamela Henry. Their combined love of BC wine and all things creative made this a great partnership from the beginning.

Making wine fun is their motto. Creating unique, engaging and unforgettable wine experiences is their goal as they strive to change the world one glass at a time.

Principal
Creative Marketing Consultant

Pamela began her wine studies back in the early 90’s when BC wines were hitting the world stage. Since then she has acquired her Advanced WSET certificate and spent several years building brand experiences and creating marketing materials for the BC VQA marketing department of the largest Canadian owned producer and distributor of wine.

With roots in the Loire Valley, this home grown Albertan has a passion for fine wine and farm style French cuisine. Enjoying the simplicity of regional pairings has inspired a lifelong journey to explore other countries including her own back yard and the bounty of BC wine and food. It’s no wonder that her path has led to sharing the simple things in life. Great food, great wine, friends and family.

A true entrepreneur at heart, her diverse background includes a long list of creative projects from music, photography and graphic design to interactive and web-based design technologies.

Principal
Creative Marketing Consultant

Ladawne took the leap into the wine industry six years ago after an introductory wine course revealed her true love of wine. She has not looked back since. She managed sponsorships and events as Wine Experience Manager and Consumer Marketing Manager for the BC VQA Marketing department for the largest Canadian owned producer and distributor of wine.

Prior to that, Ladawne spent 12 years building her experience in marketing, branding and events through project management roles and as an account manager with one of Canada’s largest Communications and Advertising Agencies.

Today, this BC gal has a passion for all things creative and continues to keep a finger on the wine pulse as a marketing consultant and freelance event specialist for the wine industry.

Unique, engaging, unforgettable.

It’s all about creating wine experiences that are impossible to forget.

Crush Brand Lab is passionate about developing innovative brands and telling the brand story through unique tools and custom, engaging experiences. A dynamic team of creative marketing consultants and special event gurus, they provide innovative brand building and wine marketing solutions to the wine industry and are known for our creative approach to product launches and events.

Crush Brand Lab is based in Vancouver, Canada.