For more information about our branding services please send a note to ladawneATcrushbrandlab.com.

Bringing brands to life.

Providing 15+ years of marketing, project and event management experience to our clients. Crush Brand Lab provides engaging, consistent and relevant brand experiences that build increased awareness, customer loyalty and sales.

WHAT DO WE OFFER?

Brand Development
We create unique events that help build and tell your brand story.

• Branding and identity development
• Brand strategy and management

Brand Experiences and Events
We connect your brand story and product portfolio to your customers, media and industry partners.

• Brand building and product launches
• Experiential marketing
• Media events, trade shows and festivals
• Event creative development, direction, execution and management

Creative Marketing
We create unique materials for consumer, media and sales team touch points.

• Creative direction
• Promotional branded tools
• Social media and event communication

Please contact us about a quote on our services.

Crush Brand Lab is Ladawne Shelstad and Pamela Henry. Their combined love of BC wine and all things creative made this a great partnership from the beginning.

Making wine fun is their motto. Creating unique, engaging and unforgettable wine experiences is their goal as they strive to change the world one glass at a time.

Pamela began her wine studies back in the early 90’s when BC wines were hitting the world stage. Since then she has acquired her Advanced WSET certificate and spent several years building brand experiences and creating marketing materials for the BC VQA marketing department of the largest Canadian owned producer and distributor of wine.

With roots in the Loire Valley, this home grown Albertan has a passion for fine wine and farm style French cuisine. Enjoying the simplicity of regional pairings has inspired a lifelong journey to explore other countries including her own back yard and the bounty of BC wine and food. It’s no wonder that her path has led to sharing the simple things in life. Great food, great wine, friends and family.

A true entrepreneur at heart, her diverse background includes a long list of creative projects from music, photography and graphic design to interactive and web-based design technologies.

Ladawne took the leap into the wine industry eight years ago after an ISG Intro Sommelier course revealed her true love of wine. She has not looked back since. She managed sponsorships, events and product launches as the Consumer Marketing Manager and Experience Manager for the BC VQA Marketing department for the largest Canadian owned producer and distributor of wine.

Prior to that, Ladawne spent 12 years building her experience in marketing, brand development and events through project management roles and as an account manager with one of Canada’s largest Communications and Advertising Agencies.

Today, this BC gal has a passion for all things creative and continues to keep a finger on the wine pulse as a marketing consultant, content developer and freelance event specialist for the wine industry.

Who are we?  Well, we’re many people actually. Creatives, strategists, planners and do-ers. But in the end we are people who create unique events and engaging communication that tells your brand story.

As creative marketing consultants we are;  brand builders, idea generators, event designers, communicators and project managers. Or, most recently? Cat herders. Known for sometimes taking a seemingly impossible task — and just making it happen. 

In a nutshell, we are an excellent resource for innovative brand building, marketing and event solutions, known best for our creative approach to product launches, events and festivals for the BC wine industry.

We’re Crush Brand Lab. Nice to meet you.